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YouTube Kids accused of promoting junk food for kids

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YouTube Kids accused of promoting junk food for kids

Childhood obesity is a problem that affects a significant percentage of the population, which is why it is sought that there is more education about the responsible consumption of food. A YouTube app targeting the children’s market has been accused by a couple of organizations of Croatia Phone Number List spreading junk food advertising material. The 78 percent of Internet users watch videos which has created a market advertising that only in the United States represents an investment of more than 6 thousand 420 million dollars a year, according to data Statista.

YouTube, Google’s video platform , is the leader in the sector and in search of segmenting its audience, this year it presented an app called YouTube Kids , which shows content aimed at children, as well as advertising. It also has channels sponsored by brands such as McDonald’s and Mattel. A few months ago, a couple of organizations criticized the Kids app for mixing content with commercial ads, something that complainants say could confuse children.

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Now the Campaign for a Commercial-Free Childhood (CFFC) and the Center for Digital Democracy (CDD) have filed complaints with the United States authorities against YouTube Kids because they claim to have found promotional videos of 17 branded food and beverage products. such as Coca-Cola, Coca-Cola Zero and Oreos, according to a report from The Guardian. The lawsuit is made because Brother Cell Phone List the companies had promised not to do marketing to children. According to the New York Times, advertising pieces appear in the form of animated stories and funny games.

Carbonated drinks and junk food brands have been accused by different organizations of being part of the cause of the obesity and overweight epidemic that affects millions of children around the world. In the United States , 17 percent of infants between the ages of six and eleven are overweight.

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