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X-ray of ecommerce: Where do consumers buy

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X-ray of ecommerce: Where do consumers buy

According to the research, 90% of people use the Bank Email List Internet as a means of information for any purchase process , whether online or physical. Hence the importance of having the maximum channels in the network, to inform about our products or services and to have quality content that add value to our brand. Equally or more important are the ratings and opinions of users about products or services, especially those that appear on social networks, that the brand must control and manage correctly, since in many cases they determine the purchase decision.

In the analysis by sectors, tourism (53%) continues to be the sector where the most online purchases are made by consumers. Appliances / Technology and Fashion also lead the shopping ranking, with 50% and 48%, respectively. The rest of the sectors present quite high purchase percentages compared to the data obtained in previous years. Among them, Telecommunications, Sports, Health and aesthetics and Food stand out.

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The great offer of online promotions has contributed to completing the cmo email list consumer’s online experience, who benefits from a greater variety in the offer, as well as advantages in terms of the purchase price, whatever the product or service they want to purchase. Likewise, the “eCommerce” sites themselves are, in general, the preferred ones to make the final purchase .Nielsen Distribution Observatory 2013 study offers some answers to these questions. This is a study in which more than 1,300 people were surveyed about what determined (or not) a purchase in the online medium.

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