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Video Marketing: Why It’s Good For Your Business

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Video Marketing: Why It’s Good For Your Business

Video Brewery published a blog post about buy email leads video marketing and its increasing online value for businesses – retail and otherwise. “If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget,” it says, before diving into some pretty amazing statistics gathered from the likes of Forrester Research, comScore, and others. We’d like to highlight some of those here, because we (obviously) agree that video is a vital part of your company’s marketing plan and a superior way to reach and engage with your audience.

According of Forrester Research

The value of just one minute of video CMO Email List equals that of 1.8 million written words. Given short attention spans and the internet culture of clicking from site to site and link to link, this is an important statistic to consider. Do you have a better chance of engaging your audience with nearly 2 million written words or by having them watch one minute of your video? Likely (if not definitely) the latter. And according to comScore, 45.4% of Internet users view at least one video online over the course of a given month, with about 100 million Internet users watching online video every day.

Visible Measures

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The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen,” writes Video Brewery. But when these users come across your videos, how much are they watching? According to research by , “20% of your viewers will click away from a video in 10 seconds or fewer,” writes Video Brewery. ” But that’s not a doomsday statistic, it just means your video needs to hook the viewer within 10 seconds. It needs to speak to them, it needs to connect and enrapture. By knowing your target audience, perhaps through analytical research prior, you’ll be able to provide content that engages from the first second.


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