The announcement made last Tuesday by the founder of Facebook, Mark Zuckerberg, in which he announced his plans to donate 99 percent of the shares of the social network, valued at 45,000 million dollars, puts in the foreground and What a way, the issue of philanthropy and, because of its special way of advertising it, its marketing strategy. It is not a question of criticizing the commendable action of Zuckerberg, who made his decision known through a letter to his newborn daughter Max, through his personal Facebook page and through which and together with his wife Priscilla Chan, they seek promote with its Chan Zuckerberg Initiative, a cause for human development in the coming years.
What cannot be denied is that it has had a hit when the figures are mentioned (I even know two people who, after leaving the social network, confess that they would rethink it after this action), but it must be taken into account that it is not a usual philanthropy project, because among its Belgium Mobile Number List possibilities and given that it is a limited liability company, the entity may invest in political donations, Lobby actions, investment in other businesses and obtaining benefits from those businesses . According to Leslie Lenkowsky, professor of public affairs and philanthropy at the University of Indiana to Reuters, this couple seeks to reach philanthropy through a business model. Which means that you will pay taxes for the generation of profits, which traditional non-profit foundations do not carry out.
The shares that will be donated have a current value of close to 45,000 million dollars, however, the first thing that Zuckerberg has announced is that they will invest up to 1,000 million of those shares annually for the next three years. And due to the structure of this limited liability company, you will not have to sell the shares, which experts believe will give your project more flexibility. And although Brother Cell Phone List that means that at the moment, it is only known how much will be invested in the next three years, and the projects, causes or organizations for which they will advocate are not outlined, previous actions by Zuckerberg suggest that some will be linked to the cure of diseases, innovation in education and expansion of internet connectivity.
But beyond that, there is still a lot of time to see where such a huge amount of resources goes. That if it rains like that, that it does not clear, especially after being announced with so much fanfare. And for the record, it is not the first donation from this couple, but the largest and most publicized. In any case, it is a good example to follow, although it must be said that among the new (or almost) billionaires of technology, many are already recognized philanthropists who donate figures of vertigo to different causes, and among whom are the well-known Bill and Melinda Gates, Jan Koum, co-founder of WhatsApp or Nicholas Woodmann, of GoPro.