There are many people who believe that SMS has been Comoros Email List totally forgotten or that they are no longer used, but they are wrong. In recent years the sending of SMS has reappeared to maintain relationships with customers and motivate them to buy. In this article, I will talk about SMS marketing campaigns, and I will show you some interesting success stories. Within this type of marketing, the sending of WhatsApp is also included.
From my experience, I will tell you YES. I recommend you take a small group within your clients, if you have them well segmented, you will increase the result of the campaign more. For example, you can send a discount coupon for the product they usually buy, or if they are good customers, tell them that you have a little surprise for them. In short, take care of them!
The famous pizza chain ran a campaign for 15 months. cmo email list He created a 100-meter perimeter around 300 locations, and when a person entered that perimeter, they would receive a text message with a promotion for that specific location. The results were very positive, and they were 5% more effective than the promotion on television and 3% more than the online promotion, and much cheaper through a campaign, it managed to increase its database by 5,000 customers, to whom they sent 13,000 text messages, having a conversion rate of 9% , higher than the same rate from email campaigns.