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What Is Geotargeting And What Is Its Investment Percentage?

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What Is Geotargeting And What Is Its Investment Percentage?

Geotargeting is a digital marketing tactic that allows you to personalize online content to display relevant information to the consumer based on their geographic location. This allows the Internet user to obtain content of interest related to the site where he lives.

According to The Media Scoop, geotargeting allows determining the geographic location of a visitor on the web to display content based on where they are. It should be mentioned that advertising within the internet and that of mobile phones use this tactic to know what type Nigeria Phone Number List of information they should offer, in relation to the Gartner site, it ensures that geotargeting is a sub-branch of mobile marketing . Geotargeting offers different advantages to commercial firms, such as the possibility of segmenting their target and directing content to the right audience, causing the effectiveness of the message to increase.

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In this regard, Statista studies reveal that in 2014 only 9 percent of companies in the United States allocated 75 to 100 percent of their budget to this strategy, an amount exceeded by fewer companies that allocate more budget to this tactic. It also reveals that 13 percent of companies Brother Cell Phone List invest 50 to 75 percent of their capital in geotargeting, while 20 percent allocate 25 to 50 percent of their budget. It should be noted that more than half of the companies – 59 percent – considered by Statista spend less than 25 percent on this marketing tactic.

It is worth mentioning that social network applications are a clear example of geotargeting, especially those with geolocation, such as Foursquare (Swarm), Facebook and Twitter, because through these the client obtains information about the sites that are nearby and the promotions that are in nearby locations.

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