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Twitter wants to show advertising to users who have not logged in

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Twitter wants to show advertising to users who have not logged in

In order to reach an additional one billion people, Twitter is working on a tool that allows it to display advertisements to people who enter the page, even if they do not log in. In order to reach an additional one billion people, Twitter is working on a tool that allows it to display advertisements to people who enter the page, even if they do not log in.

 

The markets seem to have taken the news very well, given that after the announcement by the company, Twitter shares rose almost 7 percent on the New York Stock Algeria Phone Number List Exchange, according to Reuters. Currently, Twitter is capable of displaying advertising to 320 million active users who log in. With the new measure, the social network will be able to show its tweets and paid videos to the 500 million people who read tweets without having an account.

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According to the agency, these ads will appear on the desktop version of the social network. At the moment the company is testing the tool in the United States, United Kingdom, Japan and Australia, and will expand it to more markets in the future. The advertising segment has Brother Cell Phone List turned the Twitter business around in the last five years. While in 2010 74 percent of the company’s revenue came from data licenses and 26 percent came from its advertising services, this trend was reversed and today advertising accounts for 90 percent of Twitter’s revenue, according to data from the company itself.

This is also reflected in the exponential growth of Twitter’s revenues. In 2010, the company earned $ 28.2 million, while in 2014, the social network had a turnover of $ 1.403 billion.

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