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Thousands of People and Thousands of Faces Analysis of Common Pricing Strategies

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Thousands of People and Thousands of Faces Analysis of Common Pricing Strategies

In front of every business manager, there is a complicate world of prices. Price is one of the sources of product charm. It plays a role that cannot be Exit Mobile Phone Numbers underestimate in attracting. Also, consumers, strengthening competitive advantages, and creating a good image. Price is an important means of competition. Once a product fails in price strategy, it will have a direct negative impact on product competitiveness, company profitability and vitality. It can be said that price is the most competent weather forecaster in the market, and it can always respond sensitively to the market. Therefore, in the dizzying world of prices, finding the right pricing strategy for your product.

Penetration pricing

Penetration pricing is to enter the market at a low price, and try to maximize the quantity between the price and the single quantity. It enters the market with a lower product price, with the purpose. Also, of accelerating market growth in the short term, sacrificing high gross CMO Email List profit in order to obtain higher sales volume and market share, thereby generating significant cost-effectiveness . The disadvantage of penetration pricing is that, on the one hand, it is difficult to establish an image of high-quality products, and on the other hand, it affects the return on capital. However, there are also several significant advantages: first, the product can quickly occupy the market.

Taobao “9 yuan and 9 free shipping” category

Exit Mobile Phone Numbers
Exit Mobile Phone Numbers

If such products are only sold to one person, it is estimate that they will lose money. In fact, their unit price of goods is very low, but the unit price of customers is very high, and they make money in combination. That’s the point of making money. By the way, what is the unit price? What is the unit price? The unit price of goods is the price of a commodity (for example, a pair of socks is 10 yuan), and the unit price of a customer is the transaction price of a customer (for example, a person who buys 3 pairs of these socks at a time costs a total of 30 yuan). Some merchants may not make money in the early stage, but their activities have attracte a lot of people, thereby increasing their popularity or driving the sales of other products in the store.

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