One of the points on which a mailing strategy is based is a verified database to avoid falling into errors such as bounced or badly sent mail – that the person is not the correct one – as well as in the information that is sent. There are industries that are more successful in the subject and others that are not, we will tell you which ones have avoided falling into these types of errors
Mailing is a digital marketing strategy that allows a company to establish close communication with the consumer, while also allowing it to publicize products, launches Vietnam Phone Number List and promotions. There are industries that perform this task more successfully than others. In relation to Return Path, a study is carried out where it evaluates which ones do it in the best way, since they take as a reference a representative sample of more than 367 million commercial emails sent.
The sector that occupies the first place on the subject is “health and beauty” with 96 percent efficiency, as well as “food and beverages” with 93 percent, followed by “clothing” with 92 percent and “retail” with 91 percent. Likewise, it is mentioned which ones are the ones with the least results on the subject, where they appear “technology” with 45 percent, “software and internet” with 68 percent and “media and entertainment” with 73 percent.
On the other hand, those that are growing are “manufacturing” with 87 percent, “biotechnology” with 81 percent and “education” with 88 percent, where manufacturing represents a growth of 11 points.
It is convenient to add that not only business to consumer (B2C) companies but also business to business (B2B) -those that are focused on other companies and not Brother Cell Phone List on end customers-, as Ascend2 Research-Based Demand Generation studies indicate that 62 percent of them affirm that e-mail marketing represents one of their most effective strategies in terms of obtaining results.