Social media and digital platforms have proven to be an extremely useful marketing tool for beauty brands, as they are visual media that create an instant connection with consumers.
According to Statista, the most popular social network among beauty brands is Facebook, where consumers value the interactive tools it offers, as well as the possibility Sweden Mobile Number List of reading evaluations of other users about the products. According to the research firm, these are the most popular beauty brands on Facebook, by number of followers:
Dove (23.48 million followers)
L’Oréal Paris (19.9)
Johnson’s Baby (9.61)
Instagram is also becoming a social network among beauty brands, with the participation of celebrities and models promoting products through their profiles. The possibility that Instagram offers to share video is highly valued by brands. Last year, videos with content about beauty Brother Cell Phone List had almost 15 billion visits, of which 9.8 billion corresponded to videos about makeup, mostly made by vloggers rather than by the official accounts of the brands.
According to a YouTube study, the beauty channel with the most visits on that social network was Dermablend, with more comments and shares for each video, which shows the importance of user-generated content in this sector. than 139 thousand likes,