What is Local SEO?
Unlike an average SEO campaign, local SEO is an online marketing technique. That targets local customers with catered, timely content about products and services. It is extremely important for small businesses to strengthen. Their digital presence so local customers can find them online and help their business flourish.
Your business is discovered on your customer’s terms, meaning that the way you approach them should be different as well. Let’s explore local SEO!
Why does Local SEO matter?
Only 20% of adults are getting their news from traditional sources like print newspapers, with more and more people getting recommendations for local businesses from the internet instead.
Think about it. Every time you think to purchase a product or a service, you will naturally include a Google search to see what’s out there. However, if you live in the northern part of a city, you won’t be very willing to go to the opposite side of town, as it makes more sense for you to opt for a business that’s closer and more accessible.
But with the endless businesses out there offering similar products and services, how can you make sure your company stands out from the crowd?
4 Strategies to improve your Local SEO
Local SEO should be handled differently from an average SEO campaign due to its geo-specific nature, and must be detailed, traceable and relevant. This guarantees that your company will be found by potential local customers instead of just disappearing into the background of other similar companies out there.
Here are 4 strategies you can use to help improve your local SEO:
Optimise Your Google My Business Listing
The easiest way to manage your online presence locally is to use Google My Business. This improves local search rankings by making your business easier to locate online. Utilising factors such as relevance, distance, and prominence, Google can determine how your business looks and performs online.
The service is free and easy to use. Just set up a page, and verify your Norway Phone Number business information – opening hours, a working website link and a physical address.
Remember! Provide as much data as possible and keep all your information up to date so you can maintain your spot and have potential customers find you with ease.
Find out more with our in-depth guide on How to Optimise Your Google My Business Listing.
Know Your Customers
Find out who your customers are and what they’re searching for with keyword research, so you can cater your unique selling proposition (USP) towards the local audience.
Instead of targetting broad keywords like “duvet covers”, you can better promote your unique product with long-tail keywords such as “100% cotton mattress topper”. This will help build a clear niche in the market so your products can stand out amongst the rest.