Marketing does not end the responsibilities of Angola Email List company but marks the beginning of a new phase. After launch, you also need to take care of managing your products. At this stage, you can see the behaviour and results of the product in the market, and the focus should be on optimizing its financial performance and positioning.
Depending on the acceptance of the product in the market, the response of consumers or the competitiveness of the environment, the product will evolve in one way or another. cmo email list It could be said that the product is different in each phase and that it will not be the same in any of its evolutionary stages. This means that to be successful, it will be necessary to adapt the actions to the circumstances of each moment.
The marketing strategy to apply in the different stages will vary and adjust to the circumstances, without losing sight of the objectives set in the business plan. Product managers should focus on aspects as varied as:
The investment that must be made when developing a new product cannot be compared with the expense associated with its distribution stage. In the same way, with regard to the commitment to innovation, it will be raised with a very different intensity in the initial phases or final stages of the product life cycle.
In addition, the relationship with the market changes while the product does not stop evolving. As if it were living beings, all products are born, grow, mature and finally die. Although, in this case, death is not necessarily the end, it can mark a new beginning that, in any case, will require a transformation. That is the point!
It is really important to know how to manage the entire life of the product to obtain the best performance and, broadly speaking, it could be said that the keys to understanding each phase are the following: