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The Lowdown on Google’s April De-Indexing Issue

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The Lowdown on Google’s April De-Indexing Issue

On Friday the 5th of April, pages and sites all over the show were reportedly dropping off the face of Google Search Console. The next day, Google reported having fixed this de-indexing issue, declaring it the result of a ‘technical issue’. They then retracted this statement, responding to further complaints that the issue seems to be taking longer than initially expected to fix.


So what happened to Google for this issue to happen? And why did it take so long to fix? We give you the lowdown below.

*We will be using local New Zealand time for all dates and times mentioned in this blog post.

The Google De-indexing issue in a nutshell

Since these pages were no longer showing up when their relevant keywords were searched, this created large impacts in sites traffic stats. Sites that were affected found they could use the fetch feature Georgia Phone Number to reinstate their indexing almost immediately. But for some sites with over half their pages dropping out, it is not an easy fix.

It’s not clear why this has happened, or how widespread the issue was. It is unlikely that Google will provide any more information on the matter. However, there have been assumptions made that it was some kind of engineering bug.

Google’s timeline of fixes and re-fixes

Complaints did not stop there though. Another tweet by John Mueller on Monday stated that the issue was not, in fact, fixed. Mueller reported that fixing the issue was taking longer than initially expected.  best database provider

Communications have improved in relation to the issue via Google Twitter accounts since then. Google Search Liason has been in communication about it, with constant updates.

They reiterated on Monday that they were aware of the issue and taking steps to solve it, and that site owners did not need to take any specific actions to fix it themselves.

An update on Wednesday stated that Google was still working to resolve the issue and had made further improvements to the system.

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