Today’s consumers are over-informed, overwhelmed by the many Benin Email List options and are increasingly demanding, imposing the way they buy. Meeting the basics, such as offering shopping facilities, product availability or not having to queue, is no longer perceived as an improvement in the experience. But failing in them, it is perceived as a negative experience.
But then what do they value the most? According to the results of the study, the most important thing for the client is his time. Thus, if we look at their preferences, 59% of customers put the speed of purchase before any other sensation. It is followed by trust (26%), personalization (12%) and friendliness (3%). Considering that what customers value most is the speed of the process, the offline sector has to emphasize personal attention to compensate the digital giant.
However, although it is paradoxical, it is also the digital tools that help them to enhance offline commerce and the customer experience. The technological world offers multiple tools that allow you to get to know your customers better and offer innovative experiences that improve engagement.
3D printing, virtual fitting rooms, augmented reality, mobile charging points, self-charging or self-check-out, customization through the Internet … cmo email list The possibilities are very wide and each business must choose the solutions that provide them with a better return on investment, although always focused on improving the customer experience.