Western Europe, including Great Britain, France, Bulgaria Email List Ireland and the BENELUX countries is the region that generates the highest volume of business in B2C e-commerce (51.6% of the total market) with 160.8 billion euros. Central Europe, which includes Germany, Austria, Switzerland and Poland, is the second region with the highest representation (24.5%), with 76.3 billion euros. While the countries of the South, which include Spain, Italy, Portugal, Greece and Turkey, have managed to position themselves in third place in 2012, displacing the Nordic countries, with 33.2 billion euros (33.6%) and 28.7 billion euros (9.2%), respectively. Finally, the Eastern countries, led by Russia, have invoiced 12,600 million euros (4% of the market), although their growth rate is around 37% per year.
Ecommerce Europe expects the European B2C e-commerce market to double in size by the end of 2016, to reach € 625 billion, driven by increased trust and a growing number of online shoppers. Good prospects for the Spanish market, which will be possible, to a large extent, thanks to the rapid penetration of mobile devices (47.6% of European citizens have a smartphone) and the spectacular growth of purchases through this technology.
It is essential to analyze the strategy and objectives on the Internet, cmo email list as well as to evaluate the viability of the online business, since opening an eCommerce does not necessarily mean that the offline business is going to go back, since opening an eCommerce does not necessarily mean that the offline business is going to go back. Therefore, the strategy constitutes a basic pillar when starting an online project. Innovation, the value proposition of the product or service, the search for a market niche and the usability of the web are also added, especially taking into account the great prominence that smartphones and tablets are reaching among users.