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Technological innovation and marketing: a reality that surpasses fiction.

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Technological innovation and marketing: a reality that surpasses fiction.

Do you remember the movie Minority Report ? Tom Cruise Ailment Mailing List walks through a futuristic shopping mall and numerous 3 screens are displaying fully customized advertising claims, based on retinal identification systems: John Anderson! Do you fancy a Guinness?

Doesn’t a terrible sense of invasion of privacy assail you? Be aware that someone, I don’t know who exactly, knows at all times where I am and what I want. However, Ailment Mailing List can be disturbing for the user, has become for brands a real opportunity for micro-targeting , a detailed knowledge of the consumer, to be able to offer what they want and at the right time, thus maximizing conversion opportunities.

Our behavior on the Internet, whether through computer or mobile phone, is constantly monitored: where we are (echolocation), what we do, what we share, Ailment Mailing List what our preferences are, who we follow, what we are looking for … big data today makes it possible thousands of data are processed in milliseconds, allowing companies with the appropriate technology to offer an increasingly personalized offer. You sound familiar? Today it is no longer fiction, it is a reality that is present in many areas of our life and that is progressing rapidly.

Furthermore, we are not only “monitored” online, technology transcends our fingerprint and imposes itself on the physical world. For example, with facial recognition technology, which is already being applied in some supermarkets, the brands that operate through them can identify who the consumer is and offer them an increasingly personal advertising claim.

Ailment Mailing ListConsumer gaze tracking systems, installed on cmo email list shelves or in refrigerators with screens, help to determine which are the hot spots that capture their attention or the products that attract their interest the most. Eyetracking has been used mainly in multimedia screens for some years now to detect visual attention in images, videos, games and websites, or eye-tracking glasses in real-life environments, such as shops, vehicles and events where mobility It is important.

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