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Target’s Perfect Marriage of Traditional and Digital Marketing

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Target’s Perfect Marriage of Traditional and Digital Marketing

Every time I go to Target, it’s a South korean phone numbers whirlwind. Upon entering, I’m on a mission to find everything I am looking for, and more. I have to admit, I generally make a trip to Target once a week. Whether I’ve decided to redecorate my bedroom, need a new pair of shoes (or two), or need to stock up on some household necessities, After all, where else would I go? If I can’t find what I’m looking for there, I’m not going to find it. OK, so that’s an exaggeration, but like many other women my age, I view Target as one of the best “inventions” of the 21st century.

I Head Over to Target

Target has built a great brand, a brand that is CMO Email List widely known and loved. They’re an example of how to build your organization and ensure your audience knows who you are. I can’t stress enough the importance of branding when it comes to running a business, and far too many times I see businesses, both large and small, that miss the concept of branding. It’s more than a logo and products; it has to do with everything you do, from your website to your blog, email newsletter, social media and your traditional marketing such as ads and TV commercials.

Email Newsletters

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Across these mediums, you must stay consistent with your brand message and voice. This is how you portray your brand through words and images. Part of this is knowing who your audience is, but it also has a great deal to do with knowing what your brand stands for and making that clear to your audience. What’s your mission and why should people choose you over your competition are two questions every brand should ask and be able to answer. As a brand, if you can’t answer these two very basic questions, you might seriously want to re-think your overall goal as an organization.

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