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Spotlight Shines on Google’s Handling of Map Scammers

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Spotlight Shines on Google’s Handling of Map Scammers

A pervasive problem with Google My Business listings on Google Maps has received a fresh wave of media scrutiny after an expose in the Wall Street Journal. The issue?  Google’s primary goal (and business interest) is ensuring the best possible experience for all their users, and that means purging scammers and other bad actors from their ranks. However, in a bottom-line industry, Google is in an awkward position.

In addition, Learn more about this issue and how you can address it below.

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What’s Happening on Google Maps?

In addition, Scammers are using business addresses on Google Maps to gain the appearance of legitimacy. According to the Wall Street Journal, the problem is so pervasive that over half of attorneys, contractors, electricians, movers, towing, and other common service providers listed on Google Maps are not located at their stated address. best database provider

In addition, Another problem involves using keyword-stuffed business titles. Google guidelines mandate that businesses list themselves on Maps by the business name they would use on their storefront, but defying this guideline doesn’t appear to risk much in the way of consequences.

 

How are legitimate businesses affecte?

In addition, Google My Business offers a valuable opportunity for small businesses to localise their SEO efforts by appearing in Google Maps searches for nearby products and services. Unfortunately, small businesses are being force to compete with illegitimate businesses claiming to occupy nearby addresses.

In addition, Google claims Benin Phone Number to have taken down over 3 million fake or illegitimate My Business profiles in 2018. Of those, 85 per cent were removed via Google’s internal systems. In addition, and 90 per cent were remove before a single user viewed the profile. 250,000 fake profiles were taken down having been reported by users.

 

What can you do about it?

Separating your signal from the noise of Google Maps business listings will require a diversified approach. Engage locally with neighbouring businesses. Maintain a current profile on Google My Business and Facebook, and manage an optimised website. Consistency across platforms is vital for building legitimacy.

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