Social networks are a gold mine of dopamine, the hormone “of happiness” that we secrete every time we perform certain behaviors such as exercising or reaching an achievement. According to a study by media consulting firm RadiumOne, “Every time we post, share, like, comment Japan Phone number list or send an invitation online, we are creating an expectation. We create a sense of belonging and shape our concept of ourselves by sharing, ”says the study.
This finding is interesting not only because it helps explain why we are so drawn to liking it, but also because it brings to the fore the power marketers can have in creating content that users like. This suggests that having positive responses on social media is positive reinforcement for continuing to use these platforms, allowing marketers to get good results from using them and getting people to come back for more positive reinforcement.
Mauricio Delgado, a professor of psychology at Rutgers University in the United States, told the American Marketing Association site that online efforts by marketers can have the same neurological effect on consumers as some essential things in life. “The same areas of the brain Brother Cell Phone List that are activated by food and water are activated by social stimuli,” he says. “This can be a smile, someone telling you that you are doing a good job, that you are a trustworthy person. All of these social reinforcers are abstract but show similar activity in reward centers in the brain. “