A year ago the battle between video platforms to attract users and advertisers was between YouTube and Facebook , but an unexpected player could change the digital video sector, it is Snapchat that is fast approaching Mark Zuckerberg’s social network thanks to its impact with Lebanon Phone Number List the youngest. Last week Facebook announced that every day there are more than eight billion views of videos through apps on mobile phones and computers, an impressive number especially since in April it had half. Mark Zuckerberg’s company has long sought to gain video market share from YouTube, but now it must worry about another competitor.
According to a Financial Times report, Snapchat has more than six billion video views every day , all through mobile devices. Last May, Snapchat had two billion views a day. The power of Snapchat is on the rise , it has become the fastest growing app among teenagers and young people under 25 years of age, brands and publishers make significant investments and the ghost app has become an ideal platform for advertisers. branded content.
Snapchat’s outsized growth was predicted by Facebook in 2013, when it tried to buy the company for more than $ 3 billion but the offer was rejected by CEO Evan Spiegel. The battle for the number of views is not a race of egos or superficiality, it is about getting the attention of advertisers and their budgets. Last year 146 billion dollars were invested in digital advertising and it is estimated that by 2018 the amount will be 252 billion dollars, according to data from eMarketer and Statista .
Video is key for advertising in digital media, in 2016 9 billion dollars will be invested in this sector only in the United States, according to Magnaglobal estimates . In that Brother Cell Phone List country, more than 38 percent of the total online video is consumed. The competition to attract advertisers to videos now has three main competitors, YouTube, Facebook and Snapchat. In fourth place, but far behind is Twitter, which has not managed to grow as its investors expect and its option to upload and share videos has not connected with users.