The Retail Industry. They are known for big buy realtor email list budgets and because of their complexity they are often early adopters of new technologies. Heralded as ‘Digerati’ by Cap Gemini and MIT Sloan. They have also been the driving force behind the development of some technologies like certain attribution strategies. But, are we seeing a trend towards caution even amongst this market sector giant as the digital age matures and consumer usage becomes so fragmented one-size fits all has gone forever? Possibly. However, a closer look informs us of something far more powerful. We see vision, strategy, structure and direction from the leaders in this sector.
The monkey with a machine gun approach CMO Email List never really works. Digital isn’t about blindly adopting new channels, new ways of working, new techniques to spark interest and create relevance with your audience. The balance is all about using the channels that work best for you based on data. Find your feet and stand hard. If you do that you can then have some fun and experiment with new and emerging tech but not at the expense of your revenues, profits and customer loyalty. Understand what key channels work best for you. Use those as your foundations, they will allow you to experiment around them,testing new channels, new technologies. Adopt and optimize when it makes sense for you.
Look Your Data in The Eye
A house built without foundations stands on shaky ground. Investment in your data is one of the most important things you need to consider to be successful in a digital world. Few industries can show this as true better the retail industry, having to deal with vast amounts of data. Real Big Data! Data has played an important role within the retail industry for years, which has placed them in good stead for the dawn of digital and digital multi-channel. Looking at the big retailers like Tesco’s, Asda and more recently John Lewis, they have mastered the art of utilising their Big Data to help embrace the digital world. Worth checking out this blog by Stacey Perry to learn more about the John Lewis strategy.