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Pepe Montalvo, Founder Of Montalvo Kd: “The Key Word In The Advertising Industry Is Reconciliation”

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Pepe Montalvo, Founder Of Montalvo Kd: “The Key Word In The Advertising Industry Is Reconciliation”

After leaving Y&R México, Pepe Montalvo started a new communication agency called Montalvo KD in association with Alejandra Kuri, who has experience in the financial field. Likewise, Montalvo tells us about the great challenge that brands face in an increasingly specialized industry.

Both the marketing and advertising industries are constantly changing , due to the great offer there is, specializations in terms of activities and digital innovations, where offering added value makes the difference between one company and another. According to Pepe Montalvo, “advertising Malaysia Phone Number List actions have to be carried out out of love for the customer and not for their money, as the current challenges are more complicated than before, because the industry is full of options towards the client, not only in number of agencies, but in type of agencies , content, production, shopper marketing, etc. ”

He also mentions that one of the most specialized disciplines is digital , because of the specializations that exist, there are still more subspecialties , where it is important to lay the foundations well , know what is going to be done and the way in which it is going To make.

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One of the interesting factors to return to in relation to the statements of the CEO of Montalvo KD is that the keyword in the industry is reconciliation , in addition to mentioning that one of the biggest mistakes companies make today is believing that all part of the product he Brother Cell Phone List offers to the market, that is to say that “everything is born and dies in relation to the merchandise” where he, as a publicist, points out that “he can help with a broad and comprehensive vision of the business”. Pepe Montalvo, will offer the conference “Transmedia is everything” within the National Congress of Digital Marketing on November 12, 2015 at Expo Bancomer. If you want to know more about the congress, click here .

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