Online video is a powerful tool to boost buy consumer email list website performance. Having video on a website helps improve visitor duration, conversion rates, and even. Therefore, helps boost rankings in search results on Google. Like all marketing activity, website video needs to be properly analysed and measured to understand how it can be improved, and to measure the. Therefore, ROI it delivers. You can’t just stick video on your website and hope it delivers the results you want. You need to be constantly measuring it and using the data to improve performance. Many people wrongly assume the best way to embed video onto their website is YouTube, and the best way to analyse performance is measuring views.
Video Metrics You Must Measure Video Play Rate
I always recommend to clients that they CMO Email List use . Therefore, professional video hosting, such as Vzaar, for their website video, rather than embedding from YouTube. There are a number of reasons why using professional video hosting delivers better results for website video, including SEO benefits, clickable calls to action, no adverts from competitors and your own branding. Click here to learn more However, a strong, and often disregarded, reason to use professional video hosting is its ability to properly measure website video performance. Play rate is the percentage of people who play your video against the total number of visitors to the webpage the video is embedded on).
Video is a Fantastic tool to Have on a Website
But if visitors aren’t clicking play it’s a wasted resource. You should aim for a play rate of over 80 percent, otherwise the video isn’t appealing to enough visitors. If you have a play rate of less than 80 percent, you should test different combinations of different thumbnails, titles, descriptions, text surrounding the video, and locations of the video on the webpage. Video Engagement If people see or hear something that doesn’t satisfy what they are looking for they may well stop viewing your video. Using video engagement measurement tools, you can see what sections of the video people stopped watching, and you can also see the sections that engaged them the most. This allows you to amend messages that don’t appeal to your audience.