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Local SEO: Guide to positioning in Google My Business

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Local SEO: Guide to positioning in Google My Business

If you do not know exactly which categories to add, Italy Business Phone List look in the local pack who is the first competitor for the keyword of your niche or business. For example, if your business is a bicycle shop, we can use “mtb bikes” and search directly on Google.

We can see how “Quique Cycle” has the category “Bicycle shop”, cmo email list so it fits perfectly with your business and you should use it. If we now search for “Quique Circle” from Google Maps, we discover that its main category is “bicycle workshop ”, but it also appears for the category “bicycle shop” if we search for “mtb bicycles”.

This happens thanks to the assignment of the main category that defines your business or service, and on the other hand, the assignment of secondary categoriesIf you right-click on the business card and click on “view source code”, you will be able to see all the categories that the business wants to attack. Following the example:

In the case of services, it is highly recommended to add them as you have them in your web structure. Apart from the title, you can include a description that you can take advantage of to enrich it with some keywords.

Images play a fundamental role depending on the type of business since good photos can be the difference between converting or not against the competition. Obviously, restaurants or hotels, for example, must take care of this aspect to the maximum

We recommend that you update original photos as often as possible, that is, those made in the business and that you add titles to the photos using keywords from the services and take care of the size in both weight and format since they must weigh less than 5 MB and have a size ratio of 900 x 675.

You must apply the same idea of ​​the photos to the videos. If your business can use this resource to increase its visibility and help convert it against the competition, you will be able to upload videos of less than 30 seconds in length, with a maximum size of 100Mb and a minimum resolution of 720.

Post and Google My Bussines? Well yes, in our file we have the option of “Publications”, where we can show our latest post, offers, news, events or products. Take advantage of these tools that Google provides us (and many competitors still do not use) to get the most out of it.

Italy Business Phone List

For example, we advise you not only to publish your blog post but also to make offers and advertise services to interact with customers. This type of content influences SEO positively because it is new content and where customers can interact. Add the keyword in both the title and the description (between 150 and 300 characters) linking to the service you have on the web.

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