Today we find “socialized” and active consumers, Burundi Email List digital explorers, who search social networks for the ratings, evaluations or reviews that other users make about a specific product or service. They consult videos and delve into all the details before making their purchase decision.
They acquire emotions and criteria and, in turn, generate opinions, derived from the knowledge and perceptions they obtain on the journey towards satisfying their needs. And it is in this context where Inbound Marketing is situated.
Inbound Marketing is a way of understanding marketing based on the utmost respect for the consumer and communication quality. In Inbound Marketing, it is the consumer who decides, who discovers the brand for their own interest and who, with their consent, agrees to receive information from it.
It is for this reason that brands must reach their potential consumers by understanding their needs and providing solutions. They must report on their activities, argue the benefits of their products or services and generate their own quality content, offering interesting resources with added value.
It is necessary to generate relevant content that cmo email list excites, either because of its creativity, its ability to entertain, its proximity or its pedagogical or informative nature, so that these become a channel for attracting potential customers to the brand. Once contact is established, dialogue and interaction is generated that the brand must take care of with care and dedication.