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Investment In Digital Advertising Will Grow Three Times More Than In The Rest Of The Media

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Investment In Digital Advertising Will Grow Three Times More Than In The Rest Of The Media

Digital advertising spending in Western Europe will grow three times faster during the period 2015-2019. Overall, this investment will increase 9.1 percent this year to reach 35.25 billion to reach 45 billion in 2019. The information, coming from the eMarketer report, “Western Europe Digital Ad Spending: Uneven Growth Across the Region”, also indicates that during the past year, in Western Europe and in the euro area in particular, it was expected to be on the right path towards recovery from the economic crisis at the end of 2015.

But this optimistic prediction has failed to materialize. This means that advertisers in many of the region’s markets and industries are still cautious and, according Georgia Phone Number List to eMarketer, only small increases in total ad spend are expected in most countries. Although in digital investment growth will be important. Western Europe ranks second globally for annual per capita digital ad spend. This amounts to more than $ 100, and is estimated to reach $ 115 in 2015, almost half of the projected figure for North America. In 2019, this spending in Western Europe is expected to reach $ 142.27.

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By country, the United Kingdom stands out as the leader in spending on digital platforms in the region, followed by Germany, France and Italy. According to the Brother Cell Phone List July 2015 report prepared by Interactive Advertising Bureau Europe (IAB Europe) and IHS, the May income is associated with investment in digital advertising, which has reached $ 11.82 billion in the United Kingdom, followed by Germany ($ 7.15 billion), France ($ 4.940 million) and Italy ($ 2.49 billion).

According to eMarketer, the United Kingdom, Germany, France and Italy are expected to maintain these positions in the ranking until 2019. In fact, these four large markets are by far the largest in terms of digital investment in the region, with 71 percent of investment in this sector in Western Europe.

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