In a blog post, Instagram noted that its partners “will help solve a variety of business challenges – whether it’s generating more installs for a new app or creating more in-store traffic during the holiday season. We have partners available to help drive the performance of brands as well as the goals of a wide range of businesses. ” This has been a busy year for Instagram. During the summer, the platform launched its application programming interface (API) and added new tools for optimizing its advertisements. The application surpassed 400 million users recently. Partnering with other companies is a path already traveled by its parent company, Facebook, some years ago.
Instagram’s chief marketing officer Jim Squires said his platform’s machinations are a “natural evolution” for a company that, along with Facebook, now accounts for one in every five minutes people spend on the internet. For Facebook, the period between July and September 2015 was Brother Cell Phone List an excellent quarter in terms of advertising revenue. Advertising on mobile devices brought the company $ 3.4 billion in revenue, equivalent to 78 percent of its total revenue. New Instagram partners include Adobe, Brand Networks, CitizenNet, Facelift, SocialCode, Percolate, Salesforce, Prinklr, and HootSuite.