The content selected in communication apps is officially a trend. Snapchat was the one who started with its Discover section , something that Twitter copied with Moments , and now Instagram, owned by Facebook , did something very similar with its Explore section last Halloween. According to a Wired report , Instagram launched a channel of videos curated by a dedicated team with the best of the content posted by users. Like what Snapchat and Twitter do , curated footage is available for 24-hour spans.
The debut of the new Instagram platform was during Halloween, when millions of users around the world uploaded short videos and photos of their costumes. The option Oman Phone Number List was available in the United States. This trendof companies displaying a selection of material made by users actually has their sights on advertisers. In the case of Snapchat , the first advertiser on Discover was the movie Specter 007, while on Twitter Moments it was Creed, the sequel to the Rocky Balboa movies.
Advertising on mobile social media services is important. According to data from Statista , this will grow 19.85 percent in 2016, and the fact that Snapchat, Twitter and Instagram are looking for new ways to attract advertisers is no coincidence. Currently, the percentage of total Brother Cell Phone List investment in social media that goes to mobile phones is 35.3 percent, but the trend will be down . It is expected that in 2020 it will be only 4.4 percent, so new spaces must be created. In the case of Mexico, there is still considerable growth in investment in advertising on social media. While in the United States this market is 9,422 million dollars, in the Mexican Republic it is 198 million.
Instagram seeks to become a powerful platform for advertisers, especially to connect with more than 70 percent of users, who are outside the United States . Last September, it began showing advertising in Mexico.