About 10 years ago, celebrities were our influencers. Antigua and Barbuda Email List Famous models, athletes, and entertainers flooded billboards and television and radio advertisements. And although we can still see them on these channels, their level of relevance and exclusivity has decreased.
Influencers are ordinary people who cmo email list have the power to create loyal and engaged communities. People who create content around their hobbies or passions, who share it with others through different channels, and who always interact with their followers more closely.
If you are reading this it is because you have surely seen the power that influencers can have in a digital marketing strategy, both for brand recognition and to increase your website traffic.
So, in this article, I am going to tell you what micro-influencers are, their advantages and why they are so effective in a strategy. In addition, we will solve together once and for all what is the difference between influencers and micro-influencers, and how to create your strategy after finding the ideal influencer for your brand.
Once you have established these objectives, it is time to look for micro-influencers that fit your line of business and a potential client. I recommend creating a table with the name, description, social media accounts, contact information, number of likes and/or followers, and engagement observations.
Are you coming? Micro-influencers have an audience of between 10,000 and 100,000 followers. They have a loyal following, albeit smaller, but they don’t affect the influence they have. In fact, as they have fewer followers, this means that they have a more followed and closer interaction with them in their day today.