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How to Build an ROI Case for Video Marketing

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How to Build an ROI Case for Video Marketing

Frame of reference is important to consider board member database in any discussion or debate. The frame of reference simply means that different people view the same thing in different ways based on their past experiences. Most marketers will know well the scenario where you research and put together a water-tight business case for your new strategy only for the boss to take the seemingly irrational stance of throwing it out the window. You go home scratching your head with thoughts that your boss may actually be prematurely suffering from senility and wondering how you could have better explained your plan to someone who is obviously bordering on insanity.

Building an ROI Case for Video Marketing

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For newcomers to video, it can seem like a CMO Email List daunting task. There is a fear of spending too much and achieving little return. Then there is the fear of spending too little and getting poor results. Even for those who have read the reports that people are watching an average of 14.8 hours of online video a week (Comscore 2012), video is scary. Dipping a toe in the pool of video has to feel like a calculated risk, which is why we support our clients to build an ROI (return on investment) case for video. If you want to convince your boss that online video will make a difference to your business, you first have to convince yourself.

Know Your Goals

How can you measure success if you don’t know what you were trying to achieve? Why do you want to use video? Here are some of the goals that clients come to us with. Once you know what you want to achieve, think about how you will measure . Therefore, success once your videos are in place. If your goal is to raise brand awareness, you may want to . Therefore, measure how many views your YouTube video achieves and how much interaction it gets (e.g. likes, shares and comments). If your goal is to improve sales, you will want to compare pre-video data with post-video data so that you can see the impact of the video.



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