Mobile apps allow the client to be in contact with the company 24 hours a day, this through content that is intended to be a good source of information for the public. It should be noted that it is not always necessary for a company to have an application to be on a smartphone, since it can New Zealand Phone Number List also use advertising through this channel. Mobile apps already represent a means by which a commercial firm can publicize its content without the need for the company to have its own, since it is enough to include ads that capture the consumer’s attention, but how much do the companies invest brands in mobile advertising?
Data from Statista, through eMarketer, reveal that investment in mobile advertising has increased since the last five years, because while in 2010 spending on ads within mobile apps was 2.34 billion dollars, now the amount reaches 59.67 billion. It should be noted that last year this Brother Cell Phone List amount was only lower by 12.51 billion, also the year 2012 was where a notable increase was noted, since it went from 4.02 billion to 8.8 billion and in 2009 it reached 15.82 thousand million, that is, an increase of more than 7 billion.
These data indicate a clear effectiveness of the communication channel. It is important to mention that mobile advertising is not only presented through advertisements but, according to the Gestión.org site, there is a growing trend to implement coupons and promotions, due to the ease that local customers have to access them and get offers that serve as a purchase incentive.