The first thing we see. It should be the last thing we consider from the content. First defining the structure of the site and the communication of each of its sections. And then highlighting the most important thing on the main page. Key components of the home page there is no single way to design an effective home. What we can do is recommend some key elements that should not be missing so that. In a simple way. Anyone who visits your website can quickly understand who you are and what you have to offer. Branding it is essential that. This is achieved by placing the mark in the upper left margin which is the first reading impact for westerners. This must be complemented with the style and language of the entire site. Which must be consistent with the corporate visual identity.
Is your brand ready for the digital world? Description whether with a sales phrase. Slogan. Or brief introduction. The important thing is to tell (clearly and in a few words) what you do to the world. So that whoever visits the page can understand what your business has to offer. In the case of our website. For example. We start with a reel that shows some of our work and an introduction about who we are and what we do: buttons for action also called cta (call to action) . It is important that the main page has invitations to action. Which lead the user to delve deeper into the site. Towards the information they may be looking for. In cases where the user may need to be contacted quickly. The visibility of the data or the use of a whatsapp plug-in can be of great help.
Is the use of relevant terms and keywords for your business in the content of the main page. How to define the key messages of the home page? The first step before creating content for a homepage is to answer the following questions: what audiences will visit the site? For what purpose? What do they need to know and what do we want to tell them as a brand? As internet users. What we normally do when accessing a new site is to discern in seconds if it is worth staying or not . If it is what we are looking for or not what we need. In other words. When arriving at a main page. Our visitors will quickly decide their browsing behavior.
This is the main reason why effectively answering user questions and providing them with the information they are looking for in a simple way will help us retain them and thus obtain better results. Since. The longer a person is on our site and the more they know us. The more chances we will have that they choose us and contact us. Example for the deltebre dansa contemporary dance festival . We made sure that the design of the homepage complied with the key elements mentioned above: brand presence. Incorporation of key messages. Quick and simple explanation of who they are and what they offer. At the same time. We tried to make the most frequent information that users could search for easily accessible. Such as: access to registration.
Outstanding activities and dates of the next festival. Digital image: branding on the web by del 22. 2020 | web design and development . Branding | 0 comments -the digital brand image (application of branding in the context of the internet) is a crucial point for any organization. However. It is surprising the large number of companies that have an outdated online presence. With web pages or social network profiles that do not faithfully represent their brand. Be it from the visual aspect. The application of their identity or the contents. Customers and users seek to feel identified with the brands they choose and expect consistent personality and values from them through all their communication channels. On the web.
Both visual and textual elements as well as branding are important and must be taken care of to maintain consistency . Build a digital image according to the brand taking care of the brand image in digital media is essential to build a firm and solid identity. Applying branding to the web serves not only to identify us. But also to differentiate us from other sites and our competitors. For this. When developing a new website. At fuego yámana we consider 5 main points to ensure a consistent visual identity and build a powerful digital image: architecture and navigation we refer to the way in which the information on the website is organized and how we allow users to access it through navigation .
One of the main functions of any site must be to respond to the information needs of those who visit us. And nothing better than creating sites where they can find what they are looking for quickly and simply. Some questions to ask ourselves are: do we know who our audience is and what expectations they have when entering our site? Are we facilitating access to information of interest to you? Are the possible actions clearly identified? Does the organization and presentation of the content respond to the personality of our brand? When making the paid expenses site. We identified that there were two very different audiences that would enter its website: horizontal property managers and owners.