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Google Will “stream Apps” In Mobile Results, What Does It Mean For Brands?

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Google Will “stream Apps” In Mobile Results, What Does It Mean For Brands?

The multinational company Google is characterized by two main functions: indexing all possible content and making money thanks to advertisers . You are now testing a new feature that will allow users not to have to download an app in order to use it. We tell you what it is about and what Estonia Phone Number List it means for brands . Google started as a search engine that, due to its results ranking system, practically disappeared all its competitors. Then the company began to buy and develop other services to increase its user market, then it established its advertising platform that gives it 59 thousand of the 66 billion dollars it makes each year, according to Statista data.

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This company is already on mobile phones, it even has its own operating system, Android , which is the most used in the world. The mobile ecosystem is based on apps , which are downloaded by users according to their interests or communication needs. According to a TechCrunch report , Google has been indexing mobile app content for two years. This week, the company announced that it will Brother Cell Phone List stream apps . What does it mean? That it will not be necessary to download an app to be able to use it on your mobile. How? If someone searches for something in Google through their phone they will get results like apps which will be shown as if they were on it and will be functional. All this is because the app will run virtually on Google’s servers.

According to The Verge , the program will start as a pilot in the United States, with nine apps, and can be used only with a Wi-Fi connection. Why is it important to brands? Because it will no longer be necessary for users to download your app to make a purchase or a reservation. If the test is successful it will be a new opportunity for companies to get closer to consumers (and sell them). It will further blur the border between mobile and web.

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