The power of 360-degree footage is coming back to New Zealand streets this year. In addition, with Google Street View cars touring both the North and South Island to update. Their footage for Street View. This may seem like inconsequential news to the average Kiwi (or super exciting – depending on who you ask really). In addition, but it’s actually a great chance for businesses in Aotearoa to increase their reach online.
What is Street View, and Why Does it Need Updating?
Well, first of all, technology has taken a massive step forward in nine years. Just like your average smartphone camera, the camera quality Google now uses is much improved when compared to 2009, so they’re doing a sweep to bring everything up to the digital standard we expect from the tech giant.
Additionally, the streets of New Zealand are constantly changing and growing.
Why This is Important for Your Business
A quantitative study conducted by Google in 2015 found Colombia Phone Number that Google My Business listings with photos and a virtual tour (which is enabled by Street View) were twice as likely to generate interest in online customers.
If you are a New Zealand business that relies on customers in the real world. In addition, not just online, then now is the time to look at optimising your reach through the use of a verified. Google My Business listing as well as your very own storefront. These will increase your on-site conversions by bringing customers to your homepage, as well as drive real-life traffic through your doorway. Utilise the updated footage from the Google Street View cars and supplement it with your own virtual tour of your business. Generate trust with your customers from the get-go, and you’ll be much more likely to see a conversion from them. best database provider