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Google Confirms Florida 2 Search Algorithm Update

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Google Confirms Florida 2 Search Algorithm Update

How important is the Florida 2 update?

All major SEO news outlets are reporting that this is a major change, many going so far as to call it one of the biggest changes Google has made in years.


Historically, large updates such as Florida 2 have fundamentally changed how ranking works. Just last year, Google introduced Neural Matching, which caused a huge shift in the way we understood how Google handled user intent. If this is projecte to a bigger change than that, then it’s best to start preparing for it now.


What does Florida 2 do?

First of all, we need to understand that Google calling this a broad core update means that they are not fixing one thing in particular. Instead, the changes they make will affect everything across the board.

Often, SEO experts infer that Google updates Kuwait Phone Number are usually structured around particularly interest points, such as specific industries. When it comes to broad core updates, however, Google Webmaster Trends Analyst, John Mueller, has consistently vetoed this opinion.

Google’s official stance is that broad core updates are make without focusing on any particular niche or industry. Instead, they are usually make to enhance Google’s central purpose for providing relevant information to users.

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What will Florida 2 change?

Broad core updates can affect ranking. In addition, but it’s important to understand that this isn’t because of your site itself. Because of Google dramatically changing it’s ranking factors. Rather, sites may rise or drop in ranking based on how Google translates and understands search queries.

Changes to the way Google’s interpretation of search works implies that the goal of the update is to improve user experience, so we can expect something along these lines.

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