The enormous potential of the game is used in Burkina Faso Email List marketing with the aim of involving customers and users (engagement) so that they effectively increase their participation in the actions developed by the brand, whether online or offline.
To gamify a marketing action, it is necessary to establish certain game dynamics, which will depend on the product or service offered as well as the target it is aimed at, so that participants can interact by conducting tests, getting challenges and obtaining prizes for their participation.
Through the correct use of the prizes, whether physical or virtual, we will work on the motivations and achieve a high satisfaction rate, offering a better experience to the participants. These rewards can consist of discount coupons, free samples, access to exclusive content, leaderboards, loyalty points, recognitions.
BBVA Game exemplifies one of the cases of cmo email list gamification in the financial sector. From BBVA Game, customers can check their accounts, pay bills and taxes and carry out all kinds of transactions as if they were operating on a bank’s online page. With each operation carried out, users obtain points to participate in raffles for iPads, smartphones, tickets to sports competitions, etc.