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The Moving Parts of Full Motion Video

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The Moving Parts of Full Motion Video

Has your business considered USA email list free download producing a video to showcase your service or product to customers and prospects? If yes, then you may be asking where do I go to have a video made? How much will it cost to do it right? Professional video production can be intimidating. Read more to find out the various ‘behind-the-scenes’ elements that go into producing a quality video, and find out how to avoid common pitfalls when hiring a production company to complete the project.

Why So Expensive?

Video production can be rather CMO Email List expensive. If you’ve shopped around for video services, you have probably learned this and asked – why? The reason is that there are many ‘behind the scenes’ activities and work flows that occur both before and after video is even recorded. Sure, you can run to the local electronics store and buy an “HD” camera and shoot your own company video. But there other aspects of production you will need to consider if you hope to present a professional video for general consumption. Do-it-yourself video production is possible. But while the cost of professional video production equipment has indeed gone down in recent years, it can still cost thousands of dollars in equipment cost. Factor in the learning-curve, and you may be in for a substantial investment of both time and money.

Production Value

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The budget you set for a video needs to consider the creative and planning aspects that are so often overlooked when producing a video. Script writing, scene and shot lists, cast coordination, legal waivers, music scores, and more. So when can you consider your video “good enough”? For every company or project, the answer will be different. An internal video that will be shown only to staff, need not require a flashy production. On the other hand, a video intended to launch a new product or global brand will need sizzle and pizzazz. Those are two ends of a spectrum. Somewhere in-between is a modest, yet polished, professional video that leaves a lasting impression. A video may be the very first encounter a person has with your company. If that’s the case, you may indeed have one shot to move that prospect to the next phase of your sales funnel.

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