Times are difficult. As a leading digital marketing agency, we’ve seen that vast numbers of businesses are facing enormous obstacles. For many, these challenges will be the biggest they’ve ever seen.
Not all industries are being affected by the current global crisis to the same extent, however. For example, businesses that were already primarily driven by eCommerce have found themselves in a relatively strong position for the future.
So what can you do with your business right now, in order to re-orient yourself more toward eCommerce and help your business adjust for the path ahead?
Google Launches Blog Series to Help Businesses
As the primary force in the digital SEO space, Google has acted to use their platform to help businesses adapt, by examining case studies on SEO and its benefits in uncertain times such as these.
Essentially, it’s become clear that the pandemic has affected patterns of consumption, and will continue to do so. In short, more people than ever are buying things online, and that doesn’t look like it’s going to change any time soon.
How to Improve your eCommerce Campaign
With this quickly developing digital landscape in mind, we know that what many businesses need is somewhere to start. So, here are five things you can action right now to improve your eCommerce offerings.
1. Update Google My Business Listings
There is a lot of uncertainty now about business hours. With constantly shifting restrictions and legal requirements for all sorts of businesses, it’s crucial that your available information is accurate. We recommend updating your business open hours or availability as often as needed in order to keep on top of things.
This brings me to the next point under this concept. Business listings are extremely important now that local search is a huge priority. Think about it, most people can’t leave their local area at all. Local search results have also undergone some recent updates, allowing them to serve more information to users, such as availability of delivery or takeout options. Take full advantage of every tool Google gives you to put forward an accurate digital shopfront.
2. Take The Chance to Undergo a Technical Audit
When it comes to running an eCommerce site, there are Oman Phone Number a lot of pitfalls to look out for. As online shopping booms during the ongoing lockdown periods, there are a few key things to double-check to ensure your site hasn’t sprung any costly SEO leaks.
- Poor canonicalisation of URLs leading to duplicate content.
- Poor redirect strategies. You may not know this, but deleting a webpage for a product once it is out of stock or no longer sold is bad for your SEO, and there are better ways to avoid sending users to that page.
- Lack of product schema. Schema markup was already getting more important for online business, even before the pandemic, and this hasn’t changed. Make sure your pages are marked up with the right schema, and your products and services will really start to stand out in the search results.
3. As Always, Deploy Good Content
As online traffic jumps, the chances of users arriving to your site without being a shoe-in for conversion increases. At that point, your on-page content has to convince them to stay.
It can be easy to forget about what your webpages actually say among all the technical concerns, but the fact is, you need to be able to answer a given user’s questions, without burying your products and CTAs under a mountain of copy.
Your on-page content needs to be elegant, concise, useful, and not overstay its welcome. Quantity is good, but quality is vital.
4. Use Google Shopping
Another recent move by Google; product listings to shopping results have been made free for merchants. Google has suggested that the intention behind this is to help retailers essentially get free exposure to the millions of daily Google Shopping users. While this is only currently available for the US, Google will be rolling it out worldwide alter in the year.