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For a hammer, everything looks like a nail | 5 clichés about marketing for construction

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For a hammer, everything looks like a nail | 5 clichés about marketing for construction

You’ve been in the construction industry for years, Board Members Email List you understand who your main customers are, how to communicate with them, but you’re still not used to the online world. Therefore, it is possible to hear hundreds of tips out there. And, from them, Board Members Email List form your own opinion on the best way to follow any digital marketing strategy for your company.  The problem is that you often follow a strategy that is not the best for your business. Board Members Email List Or even adopting something that many companies use becomes a big cliche to your potential customers, in addition to making a bad impression on your company and preventing new business.

That’s true for marketing, but it’s also true for advertising beyond Board Members Email List digital: look at the amount of billboards, banners, radio calls, Google Ads and Social Media ads, as well as that email in your inbox every morning. Everywhere there is a company whose call is placed as being the best in its segment. The truth is that in a company, especially in the Board Members Email List construction industry, having some differential that makes it the best in its segment, without specifying how it is different, is something very rare. And, even if it were true, using superlatives to praise yourself can be a negative Board Members Email List sign to a potential customer for your business. 


Not to mention that there are self-regulation rules that cmo email list do not allow any company to use superlatives per es. There are also platforms like Google ads, Board Members Email List which already condemn the use of superlatives or comparisons with competitors in their ads. Therefore, avoiding this comparison with your competitors is one of the ways to avoid the 5 cliches about construction Board Members Email List marketing that is so necessary. In other words, forget the classic phrases involving ” we are the best”. 

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