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Five Ways B2C Marketers Can Utilize Mobile App Features For Lead Generation

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Five Ways B2C Marketers Can Utilize Mobile App Features For Lead Generation

I hope by now that everyone has at least fax number australia considered how a mobile app can be used for lead generation or customer retention. It can be scary to pull the trigger on such a steep investment without having any history of ROI. And unfortunately not many developers share their stories – good or bad. Admittedly it’s scary, but an app that’s relevant and useful to your target audience can become a powerful vehicle for lead generation. The first thing to consider is what content you can put in an app that will attract your target audience. Not just relevant to YOU because they won’t download something to listen to you talk about yourself. What can you share in an app that would be relevant to THEM?

Geographic Location

Smartphones always have a pretty good CMO Email List idea where they are. GPS functionality provides precise coordinates to any app that asks, and rougher location data is always available from the cellular network. This information is useful not only in behind-the-scenes analytics; it can affect the behavior of an app – and your customers – in real time. Say an app user is running errands downtown. Your retail shop on Main Street might not be on their agenda, but the app can pop up an alert of today’s sales when the phone gets within a certain distance. Suddenly the user has both an opportunity and a reason to stop by, giving you extra business in the process.

Push Notifications

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Traditional advertising is becoming less effective. That was true in 2012, when it was less effective than in 2010, when it was less effective than in 2008, when it was less effective than in 2006. See a pattern? Push notifications can put marketing content literally in customers’ hands and pockets. Instead of waiting for brand recognition to slowly sink in, marketers can send push notifications through an app at key times and places to precisely target likely spenders.


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