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Digital Talent Spotlight: Shelly Lucas of D&B Reminds Us to ‘Be Present in Every Moment’

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Digital Talent Spotlight: Shelly Lucas of D&B Reminds Us to ‘Be Present in Every Moment’

Over the past few years, I’ve had the chance how to get a thai phone number to get to know. I started thinking like an online marketer in graduate school—not by studying marketing, but by thinking about the ways we make meaning. When we write something, it becomes a dialogue the moment it’s read. A book can be 100 years old, but its context is organic. It’s always interplaying with contemporary readers’ experiences. In that way—in its relevance and interpretation—it’s continuously being rewritten…and retold. If you’re good at social media marketing, you understand before you can put yourself in customers’ shoes, you have to understand their context.

What were you Doing Before Becoming an Online Marketer?

I taught college English for several years, and CMO Email List then left academia to wear many hats in corporate communications, PR, analyst relations, and traditional marketing. You have to be ready, willing and able to establish an emotional connection within an ambiguous and constantly shifting landscape. It’s like dancing to a song you never heard before—with one or more partners—with the world watching. You have to be willing to listen intently to what’s said–and what’s unsaid. This requires a certain fearlessness. Social conversations may require you to build upon, question, or unravel your own truth.

 What was Your First Job?

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A simultaneous server, cashier and dishwasher at a local pizza parlor. I was 14. Before that, I sold greeting cards door-to-door, earning $1 per box. I used that money to buy holiday presents for my family. Shelly Lucas, Senior Marketing Manager at D&B/Hoover’s. We met through the Hoover’s Twitter account while I was hosting a weekly Twitter chat about marketing. Shelly (AKA . Hoovers Dn BUS) was the only business account that consistently attended and interacted with other attendees. I was always so impressed and excited by this, because I see very few other businesses take the time to really leverage Twitter for building and nurturing meaningful relationships. As our State of Digital Marketing Talent study found, great talent in social media marketing is hard to come by.

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