Brands must incorporate digital marketing strategies to keep up with current trends and win over the public, says Perla Aragón, L’Oréal digital marketing manager, also adding that consumer behavior changes and brands have to change their way of doing marketing to stay current. Consequently, undertaking digital marketing strategies gives way to better directed actions.
Digital marketing becomes a growing need in the industry, as its adoption allows the development of actions better focused on a certain type of client, which drives the China Phone Number List impact of the brand in an increasingly competitive market with innovations that are constantly occurring.
To keep abreast of these changes, apply them and generate benefits, the School of Marketing (EDEM) undertakes the Digital Marketing Diploma. This has been in the market for six years, with which it has trained more than 500 students in relevant topics in the digital media marketing industry. Likewise, one of the objectives of the diploma is to train the student in the key aspects for the creation and management of digital companies, to provide a better understanding of the digital environment: repercussions, challenges and opportunities from the digital perspective, to know tools that help to measure the results of each of the strategies and learn legal aspects on the internet and trends in social networks.
At the end of the Digital Marketing Diploma, graduates will have the knowledge to access responsibilities within a digital medium such as social media manager, digital Brother Cell Phone List manager, responsible for e-commerce projects, product manager, creative planner, community manager, SEO expert -SEM, brand content manager or media planner.
Among the topics that will be seen within the Digital Marketing Diploma will be: Branding in digital media, Strategy and digital planning, Social Media, Interactive legislation and trends in digital marketing.