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How Digital Marketers Can Win Print And Digital Magazine Readers

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How Digital Marketers Can Win Print And Digital Magazine Readers

Almost one year ago, popular news magazine.  Newsweek example of telephone number in philippines published what was touted as its final print issue. Newsweek’s recently departed editor, Tina Brown, cited cost as just one reason to abandon the physical edition of the publication. Other magazines have been successfully making the move to digital for years—not only to keep production costs down, but to follow both readers and ad dollars. newsweek-final-issue Now the pendulum appears to be swinging back to print: with Tina Brown’s exit, Newsweek has announced that it plans to return to print in January or February of 2014. Pitchfork, an online publication lauded for its music and culture coverage, is also making the move to a quarterly print schedule for the first time in its all-digital history.

Make It Exclusive

A return to print is a trend that’s bearing out in CMO Email List ad spend as well: the Standard Media Index Ad Spend Report shows that magazine ad revenue grew 11 percent over the last calendar year. Studies show that most consumers prefer hard copies of their favorite magazines, but 60 percent of survey respondents are eager to access digital magazine content along with physical content. And more than half of the survey takers would be willing to buy their favorite publications if they went digital-only. The challenge for digital marketers is to bridge the gap between reaching print readers and engaging online audiences. But how can publications and their advertisers effectively do both?

Make It Mobile

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Make it exclusive Tech magazine Wired enjoys a total circulation of more than 850,000, and exists in both print and digital editions. While the two versions of the publication mirror each other in written content, the digital edition frequently features video, audio, and interactive elements that range from articles to ads. Offering readers a new kind of user experience is just one way to provide value in the digital space. Make it mobile According to Pew Research, reading news is the second most popular activity on mobile devices.

 

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