In real life, both merchants and consumers tend to have more choices. And more choices mean better satisfaction of needs, but is this really the case? Unfortunately, more choices not only make consumers less satisfied. But sometimes even make A Complete List of Unit Phone Numbers consumers feel incompetent. Please see the following examples: A “Mr. Wang wanted to buy a pair of trousers. When he walked into the clothing store and looked at the dazzling array of styles, the waiter came over and asked briefly and took many of them for Mr. Wang to try on. After trying a lot, he was determined to buy one of them. that there are still better ones. It was found that it was finally delayed for half a year, and the house has not been bought yet.
Help users make choices
As mentioned earlier, when faced with a large number of options. People are prone to anticipation of regret, because choosing one means giving up the other, and to make the best. Also, decision among a large number of choices, people will face decision paralysis, and CMO Email List finally Many choices not only do not bring us happiness. But make us miserable, and if someone can help. Also, make choices at this time, consumers are very happy to be relieved from the pain. So how can we help consumers make choices? Provide 3 kinds of market clues to minimize the decision-making cost of users: User Reviews (Praise Rating) Recommendation mechanism Simplify strategy.
The main reason why user reviews can help users make choices is that anticipatory. Also, regret usually occurs in the face of uncertainty, and users are worri that there are better or not good enough to weigh the pros and cons one by one. However, if you pass the user evaluation, you can avoid users weighing the pros and cons with too many choices to the greatest extent, because the higher the favorable rating, the more people choose and will not be wrong and other market signals, which means that more people have already help me to screen. To get better results, users do not need to spend more time and energy to weigh. Just like when you go to the mall to eat, when faced with too many options, you usually choose to eat in a place with a lot of people.