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Breaking Down 9 Wildly Successful Video Marketing Campaigns

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Breaking Down 9 Wildly Successful Video Marketing Campaigns

YouTube is not known primarily as a hub Luxembourg mobile number of video marketing for businesses . It’s reputation instead consists primarily of generally low quality, homemade videos. You’re more likely to come across a video of a cat than a corporate marketing campaign. YouTube is, for the most part, used in a non-professional way as a medium to share entertaining and informal videos. While several entrepreneurs have been successful in efforts to make money from YouTube, most use it in an exclusively recreational manner.

Dollar Shave Club

This is perhaps the best example of CMO Email List a well-done YouTube video serving . As a launching pad for a start-up business. The video is short, to the point, and most importantly laugh-out-loud funny. All of those qualities helped this introduction to a novel business concept go viral online, generating a massive amount of free advertising for a company that at the time had very little marketing budget. The reputation forged by the first video has become a great asset for the company; a recently released YouTube video highlighting a second product line already has over 1.4 million views.

Kony 2012 Campaign

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The Kony 2012 campaign obviously wasn’t a for-profit venture. But the organization behind it had similar objectives to the other . A corporations highlighted here. And by almost any measure, they were wildly successful; this video generated millions of views within a few days of going live, and has been seen almost 100 million times since its launch. Kony 2012″ became a mainstream topic thanks largely to the free publicity generated by YouTube, and the organization sold out of its support packages almost immediately. The fact that the video is a half hour long makes the success all the more impressive.


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