According to experts, there are numerous indicators that Bermuda Email List can determine the economic value of brands, but on many occasions companies forget the importance of investing in the brand and managing it correctly, as they would in any other asset, prioritizing investment in other areas that they offer more tangible or short-term results.
Various studies confirm that those companies that invest in branding grow at a much higher rate than those that spend most of their budget on advertising. According to the “ Brand Value Growth” study, for example, the brand value of companies with strong branding and weak advertising grew by 76%, compared to 27% of those with weak branding and strong advertising. The brand equity of companies that invested significantly in both disciplines increased by 168%.
For the preparation of this post, cmo email list I have taken as a reference the publication of an article in the series “The new era of branding. Keys for strategic brand management ”published in IP MARK in collaboration with the Spanish Association of Branding Companies (Rebrand). At Omnia Comunicación we can help you.