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Black Friday Survival Guide For Your Ecommerce Website

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Black Friday Survival Guide For Your Ecommerce Website

T minus two weeks until the biggest shopping Italy mobile number search day of the year. Are your e-commerce website, marketing and customer service teams ready to provide a world-class customer experience? Here are some key things to consider as Black Friday approaches. Content Strategy First of all, if you don’t have an editorial calendar in place for your holiday and Black Friday posts, the clock is ticking! Make sure your sale prices are clear and consistent across all platforms. Double check that old PPC campaign to be sure you’re not confusing a customer with a non-sale price. If you are re-messaging on various channels, make sure each post adds value. Consider all the legal language you need to include to cover deals, discounts and limitations.

Content Strategy


On your main website, be sure to have your CMO Email List return policy and answers to frequently asked questions updated and easy to find. Social Media Social media is a huge part of the holidays and black Friday. Here are two articles on Pinterest and Facebook that have great ideas on how to make the most of these key social media sites during the holiday. If you are on an e-commerce platform like Shopify, Big Commerce or Amazon be sure to check in and see if there are any special marketing opportunities to take advantage of relative to purchases made with these tool. Don’t forget to incorporate social media into your website as well!

Social Media

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Make sure all product pages have social sharing icons, and that sharing is set up to post photos, quality descriptions and pricing by default Encourage users to share their purchases as well to social media by offering share icons after they check out Email If you’re using email to promote your Black Friday deals: Make sure you’re using a clean opt-in list. Double and triple check your emails to make sure you’re not triggering common spam filters. Confirm that you are CAN-SPAM compliant in all messaging. Be sure all user passwords are not sent in plain text (either send a link to reset passwords). Security Protect your company and your customers now to avoid a hassle later.


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