Today we can affirm that “reality surpasses fiction”. Barbados Email List Just a few years ago, science fiction and futuristic movies showed us digital worlds superimposed on the real world or characters viewing information and data on their own retinas, while walking through a specific environment.
But nowadays, immersive technologies have not only made it possible for what seemed to be fiction to become a reality, but they have also been democratized to the point of being able to experience them in the palm of our hand. And it is that Augmented reality (AR), virtual reality (VR) and mixed reality have come to stay and be part of our most daily terrain.
However, in order to enjoy these “virtual” experiences, it is necessary to have devices such as helmets and special glasses, or together with tablets or smartphones that offer virtuality through their screens.
In the first case, we find Microsoft’s HoloLens, cmo email list Oculus (backed by Facebook), Samsung Gear or HTC, among others, on the market. Technologies that have progressively lowered their cost in order to adapt to a demand that is still timid and that is not growing at the rate that manufacturers expected. However, some market studies venture that virtual and augmented reality devices will generate a business volume of more than 8 billion euros in 4 years.