At Apple’s Worldwide Developers’ Conference this past Monday. In addition, as well as the usual list of upgrades coming in areas like augmented reality software and animojis. The technology giant announced a radical and innovative update to its flagship browser Safari. One that will cause major problems for groups such as digital marketers and data brokers.
What changes are coming to Safari?
In the next version of Safari, when any website tries to access not just your cookies. In addition, but any other data that browsers might otherwise provide. You’ll be explicitly prompted by your browser and Pakistan Phone Number will get the choice of whether to allow it to happen. This data is crucial for marketers and provides the information that allows ad types like remarketing to take place.
Apple’s Senior VP of Software Engineering, Craig Federighi, explained that the company wants to put an end to these data collection practises, and by introducing this new set of tools – “Intelligent Tracking Prevention 2.0,” as Apple is calling it – they are making a commitment to the privacy of their users.
What else was announce?
Apple will also crack down on “fingerprinting” – the process where marketers use information about individual devices accessible through their browser to assign them a trackable ID. With the update to iOS 12 and Mojave, Safari will only be providing generic default information and nothing personalised, meaning that no tracking will be able to take place as the millions of iPhone, iPad and MacBook owners using Safari will be completely indistinguishable from each other.
How will marketers and users be affecte?