24/7 Customer Support

WhatsApp: +8801758300772

Apparel Brand The North Face Pulls an Ill-Fated SEO Stunt

CMO Email List provider 99% accurate email database sales. Our all email database fresh and cleaned for every monthly updated. You can buy any email database from here without any problem. We are provided you business email database for your lead generation content marketing. We can sales email database, fax database, b2b email database, phone number database, c-level exclusive database, job function email database etc available from there industry. You can buy business email database here in a real simple way and lowest price from any provider. We have data of b2b has over 360 billion records & b2c has over 460 billion records finally. CMO Email List guarantee 99% clients satisfaction. Our b2b & b2c lead is Opt-in and permission basis. We do not cell spam email lead forasmuch as it waster your money & time. If you like to buy email leads then we recommended you purchase email database from here. We will helped you to get decision makers business to business database & business to consumer database for lead campaign.

Apparel Brand The North Face Pulls an Ill-Fated SEO Stunt

Global outdoor apparel brand The North Face is on the retreat this week, having apologised for an SEO stunt that damaged their marketing reputation. The incident has brought a renewed focus to the value of white-hat SEO practices and the importance of integrity and reputation in the marketing world.


What did The North Face do?

The North Face seized on a popular target among SEO agencies – the coveted featured snippet.

A featured snippet is an expanded search result appearing at the top of the page, often featuring an image and an excerpt of text from a web page that Google thinks will succinctly satisfy a user query.

For many queries about topics of general knowledge, Google’s featured snippet is from the topic’s Wikipedia page. Searches for popular tramping or adventure destinations, for example, would feature Wikipedia snippets. Importantly, Wikipedia is a publicly edited and sourced online encyclopedia. Any user can write, edit, correct, or add to any Wikipedia article. This is where The North Face decided to exploit the system.

Moreover, The North Face took advantage of Wikipedia’s public Cambodia Phone Number editing platform to add images that featured branded North Face apparel. Editing Wikipedia pages for destinations like the Cabo Peninsula in California, the Guarita State Park in Brazil, and several others, North Face manipulated Google into featuring images of their branded outerwear in the resulting snippets.


How did that go?

In addition, Rather predictably, not well. Wikipedia was not impressed, immediately removing the images as soon as. They were make aware of the stunt and issuing a public statement of condemnation.  best database provider

In addition, The fallout continued among the greater digital marketing community. Many SEO experts condemned the strategy as unethical. North Face has issued an apology and vowed to do better in the future. So far, the brand has avoided any legal consequences for their actions. Restoring their reputation in the digital marketing arena, however, may take some work.

Leave a comment

Your email address will not be published.